Why would they apply it differently to non-game developers?
"Whatever group you’re in, whether you’re building Steam servers, translating support articles, or making the tenthousandth hat for Team Fortress 2, this applies to you."
"Whatever group you’re in, whether you’re building Steam servers, translating support articles, or making the tenthousandth hat for Team Fortress 2, this applies to you."
I suspect much of it is done by those of sub-employee status. But that's just a guess. Perhaps someone who actually knows will fill us in.