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> If you have to hire someone, you're looking at a few hundred dollars minimum in most cases

Find me any business that became successful immediately after a non-technical founder paid a technical contractor less than $500.

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Cases where you can get away with paying a technical contractor $300-500 are pretty limited, but they tend to be businesses with small ambition where just having a web presence is the important factor, not implementing any specialized functionality. A student-run startup company selling eco-friendly water bottles, for example, can probably get someone to install and set up a basic landing page with a simple payment gateway for under $500.

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