Don’t Be Evil but Don’t Miss the Tech Train
nytimes.com
nytimes.com
Having that in your head as you work on a private, for-profit company seems very strange to me. Sure, you will make money in relation to how much people want what you sell, and perhaps they want it because it makes their lives better, but that's where it ends. As a private business, you take your pay in money, not karma.
This is probably also true for founders as well (I won't say it is, I've never been one). I don't really think too many people are sitting around thinking, "I'm going to start a company that screws a lot of people over but gets me rich!" As an employee, it would bother me if I believed that the company that employed me actively harmed the world as a whole; wouldn't that hold true for founders and their new companies as well?
(of course there's a spectrum here--not every company that isn't harming the world is contributing to it in any way)
That said, this article covers a rare point in American press about the boundaries of social responsibility in business.