Google has give up on organic search. I am pretty good as that SEO stuff and I can't Google anymore as I can fathom really fast why a page ranks the way it does. And non of it has to do with accurate valuable information.

Google is a marketplace, and they let most "engaging" results that adhere to a certain content structure win.

By now most paid results offer more value for the users than the organic results. Cause thats what Google wants. Click the paid, ignore the crap.