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I don’t think Ford, Volvo, Porsche, Nissan, BMW, Mercedes, even VW are “completely” failing. Stellantis, Mazda, and Subaru, yes. Toyota, yes and no — they didn’t really try with the BZ4X, but their plug-in hybrids sell as fast as they claim they can make them.

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Ford just cut Lightning production (in half? A third? Something like that). Nissan stopped making the Leaf. Tesla is still increasing. You can't get ahead by decreasing production.

Curious what you mean that Mazda is failing

I have high hopes for Mazda to produce lightweight EVs that actually feel good to drive, but right now they just have (had) the MX-30, and that was by all accounts the worst EV on the market. They have a lot of work to do.

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