In my social circle of non-tech people everyone uses their phones for texting and calls. Thats about it. Most have smart phones, a few play games or use their phone as an mp3 player. That really is about it.

I only use texting, calls and google maps for when i am lost. Tablets i understand but this "mobile revolution" I don't understand. I find using the web / webby apps is painful on mobiles due to poor internet speeds.

Many of my friends still don't get twitter, let alone checking in at various locations.

I would agree that Google and Facebook need to get on top of mobile but from where i am at least there isn't a massive hurry.