Nothing involving the words “federated mastodon instance” is ever going to reach #1 on the App Store.

> I mean, really. Who is on there?

141 million people and 33 million DAU in less than 6 months.

So basically already about 15 times more than Mastodon, which was released 7 years ago.

I use it because I actually get engagement on it, and it’s always positive. When I post something, I can expect feedback. When I reply to a post, I can expect to have a pleasant conversation. None of this has ever happened on Twitter. I can @ industry experts and get a reply for help, I am surrounded by people who post about interesting things and who are interested in the things I talk about. Sure every now and then there’s some negative or off putting content, that’s always gonna happen in a system like this, but I can easily just mute and move on.

I would imagine all those millions of non-tech people in their middle age that use fb on a daily basis.

Most peeps I know already have the insta account, so while the incentive to switch isn't very high, the friction to do so is very low.

Why "switch"? It's not like we are limited to only one social network :V

I’m primarily on Mastodon, but occasionally look at Threads and Bluesky. You’re allowed use more than one, you know.

(I don’t see myself using Threads or Bluesky heavily unless and until there is good third party client support).