A group of engineers got together and formed Bambu Labs. Their printer are all less than 2 years on market and they have become the new standard for the simple fact they just work. 3d Printing historically has been "early adopter". I'm long term tech. It took me a month of configuring and tinkering and changing to get me first ender 3 to work about 3 years ago.
I got a Bambu Labs P1P and it just worked. Right out of the box day 1. Beautiful multi color prints. All for less than my Ender 3 S1PRO cost.
I then got the new Creality K1 Max that they meant to compete with Bambu. Now 6 months later it's still not "just works". I have upgraded the Hot End and it has ruined 4 plates do to bad firmware. I am currently waiting on new mother board to fix the current issue. Waiting for 3 weeks as it comes from china. When it does work its very nice. But I have to say that's 50% of the time.
In the meantime I ordered the new Bambu A1 with the AMS Lite. Again it just works. Some issues. But in general it just works. And it's 2/3 the cost of the K1 Max.
Building a great product and doing it cheaper is why everyone is getting Bambu Labs and Not Prusa and a declined Creality market.
IMHO.