I agree, but I think the incentives tend to push towards user hostile results. It's a small jump for the business mind to go from free cloud optional to free cloud only to paid features cloud to subscription only cloud, or selling plastic to only supporting their own plastic, and so on. Web services are so cheap and profitable that it feels like every business converges towards them now. I'd really rather buy from a company that makes money directly from selling good hardware (but certainly the hardware is useless without ongoing software development, and we're back to the original issue).