Wirecutter is definitely hit and miss but I will say that their upgrade pick for towels (Riley Home) are phenomenal and have held up to everyday use for 3 years and counting:
Meanwhile we've gone through Parachute, Brooklinen, some sheets and towels from Macy's, and nothing seems to last.
I don't know enough about the brands they sell, but thinking we might buy from here next: https://linensociety.com/