No it isn’t reasonable and people not paying for that newspaper read anymore is the reason all news is sensationalist opinion pieces today.
The internet simply exacerbated this as anyone could publish news on an equal platform to the big boys. Then we get paid-per-click, and that drives click-bait.
Stealing information absolutely is not responsible for that. People pay for junk, and that's the reason. We don't eat junk food because it's given away.