Auto makers have figured out how to push our buttons and buy larger and more wasteful vehicles in what is a de facto arms race on the public road.
Auto makers have figured out how to push our buttons and buy larger and more wasteful vehicles in what is a de facto arms race on the public road.
If you are the man you must buy NewAuto TM, you wouldn't want to look weak.
One could argue quackery but this is C-level paying millions in consultancy fees quackery.
"Rapaille no longer sees patients. He doesn't need to, because he's paid well to supply his insights to corporate America - and lives in baronial splendor outside of New York City.
Apart from Ford, GM and Chrysler, he's advised companies like Kelloggs, Kraft, and Proctor & Gamble. They pay him to get inside the deepest recesses of our brains. In fact, he's known as the "car shrink" in Detroit." [0]
"The notion of need is very, very interesting. Because what do we really need, you see? I need food, I need water. I need shelter," says Rapaille. "And you know that, but then there are other needs, needs of identity. Needs of communication. Needs of being loved, being respected."[0]
"Why do you buy a car that doesn't even make 10 miles per gallon, doesn't fit into your garage? Do you really need that? And you don't need that intellectually," he says. "But at [...] the deepest part of you, the gut level if you want, you feel like you need that."[0]
"I don't believe what people say. They have a good alibi. They have a way to explain things to make them feel comfortable about what they're to do anyways," says Rapaille, who believes it's now considered hip to appear ready to take on anything.[0]