Tennis.
So, did you see a racket, people playing tennis or something else as you read the word? And if not, what did happen as you skimmed from paragraph to paragraph?
edit:
Hmm. I just realized that when I read a list of words [ball, car, frisbee] I don't visualize anything, but when I think of any of the words individually I do visualize. Even when just writing down a simple list. That's peculiar.
edit 2:
It can only mean one thing - that when reading you don't think at all about the nouns. Obvious in retrospect. This also explains why you immediately forget a list when just reading over it, but recall perfectly when you visualize each item for an instant.
edit 3:
> Just go through a list of interconnected things
For most people this should be really difficult when listening to music with lyrics, and really easy in a quiet environment. "proving" that you're still using the linguistic part of your brain, even when you're painting a mental picture.