I do. I doubt it cost much in relative terms, and it's drawn a lot of attention to the issue of fatherhood and spawned a lot of debate.

It's an line to draw in terms of spending given how absolutely nothing this is in terms of spending. This website probably costs about half that of a single one of the millions of shells made for the US military in a year.

Yes, and I wish we spent 100x on initiatives like this, that attempt to influence behavior for the better.