Uhh yeah? Search isn't a trivial thing to implement and they still have the best product
Maybe the results are less relevant now because of AI spam, but they'll figure this out eventually. I'd say a good compromise is just using ublock origin to filter AI spam sites out of results
They are stuck like Kodak, if we don’t break them up, we have a bleak future.
The cost of starting a competitive search engine is incredibly high, and unlikely to get real funding as a) the business model would likely have to be subscription based to align users interests long term with the companies interests, this alone is probably enough to make it a pass for most VCs, b) the incumbents in this space have an immoral amount of cash to spend on either acquiring, bankrupting or destroying any meaningful competition.