"I had to actually work a little bit to find the content I cared about"
Does content = job description? We realize Pubget doesn't have brand recognition so we took prime real estate to call out who we are. Do you look for the job description first even when you don't recognize the brand?
Yea, I'd say so. After you've intrigued me with the job itself, then I'd go looking at who you were as a company, then probably back to the job description once more to make sure everything fit together.
Not that potential hires shouldn't "care" about who you are - they should. But first and foremost they should care about what the job position is, and do they fit that role.