Compare with "Prosecco" recently starting an advertising campaign on the London Underground[0] telling people to stop calling whatever generic, non-region protected sparkling wine they're drinking "Prosecco" because Prosecco is DOC protected.

Seems to me (despite the almost certainly valid legal points in the comments here) that the Velcro one is a bit tongue-in-cheek whereas I was slightly taken aback at how direct and earnest the Prosecco one seemed.

Net result will be the same though, I suspect.

[0] https://euroweeklynews.com/2023/12/26/italy-warns-britons-to...