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They tried, didn't they? The move into content was forced when the content producers started pulling the licenses.

It's not a bad business it's just a different business. What you are describing already exists and is less valuable than Netflix.

Nebula, brilliant, masterclass, dropout, ...

I do recommend all of these. They provide a stream of high quality YouTube like content.

The Netflix Ui/UX sucks bad enough that I quit the service over it. I for one do not want them to gain a foothold in the market similar to YouTube, because their market dominance would just lead to the formation of yet another cesspool of shit content.