The article mentions "your job is social first, technical second" but seems to focus mostly on the technical aspects. Was hoping to find more advice for the social aspects.

Created a tiny Discord for some friends and have been wondering what I can do to make it worth spending time on (specifically, how do I make it more interesting than all the other servers they could be spending time on--if I just copy what I've seen works, then I'll probably just have the same thing with less activity).

Worth mentioning my specific intention was to foster the sort of high quality discussion that is possibly unique to this website. So I guess I'm wondering if HN's recipe can be replicated, and what's the secret sauce. Strong rules and moderation? But the culture seems to play a big role too.