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I think the idea here is folks get too enamored with / focused on the process and not the content or product result. Not that you don’t need process.

Ok but who is actually saying the content/product result isn’t important? Seems like a strawman.

I’ve definitely worked with companies that as Steve described where the process(es) get most of the focus and not the content.

If the content is not good, the only tool some managers seem to have is process.