It doesn't. First off it gets the wrong people to download the app. Second the right people will be turned off from downloading it.
What is this based on?
> it gets the wrong people to download the app
Who is a wrong person for a disaster-readiness app?
> the right people will be turned off from downloading it
One, nothing precludes multiple apps. Two, we have different definitions for the right people to save if they’re going to prioritise cultural comfort over safety.
If it was Justin Bieber themed only the Justin Bieber fans wouldn't perish.
Would you download a Justin Bieber natural disaster app? If the answer is yes then this conversation is over.
If it were the only option, yes. Wouldn't you?
I think Bieber is a twat. But you're almost making putting his face on a disaster app sound like a good idea. If we're accepting selecting people based on their traits and biases, those who are unable to put aside a petty dislike for a pop star to survive seem like a decent place to start.