Simple but well put article. It's good to be reminded that the deeper goal of business should be about serving humans and solving problems, not (purely) about rushing for gold or skimming money off transactions. There will always be those who simply want to dominate markets and accumulate wealth for the sake of it, but let's not let them get their way.
So undercut them.
Well put. This may seem obvious to the HN crowd, but not as much to those outside of the field.