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My version of this:

1. Make it possible (even if it's ugly and expensive to do) - Blackberry

2. Make it pleasant/probable (aka improve the UX to customer maximum) - iPhone

3. Make it profitable/cheap (optimize efficiency/cost to deliver) - Android

We all agree step 1 lost the battle.

This implies that the business which did step 3 is more successful than the one that did step 2. It would be interesting to know what Apple and Google think of their businesses relative to each other.

By market share, Android is over 80%. But Apple still makes 100% of the profit. I think I'm referring more to the diffusion of technology than the success of the company in the space, there's other examples.

Blackberry might not be around anymore but 24 years of operation and 85 million users (at peak) is nothing to scoff at. I would be glad to have founded such a „loser“

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