it's going pretty well right now, but if they keep massively increasing prices, it won't keep up forever.
the company i work at pays almost double now compared to a year ago, for arguably worse service. some of us in IT are looking at options, because being locked into a service that keeps shooting up in price is a huge risk.
yes it'll be hard to get away from the ecosystem. but with the increasing price, demand for alternatives surges too, and i can't see it taking too long until we get some options.