It is an option. Every user has the option to setup MFA when they set up their account. The fact that people reused their passwords and chose not to setup MFA is not 23andme’s fault.
As a 23andme user who has filed a complaint with the FTC, purposely opted out of arbitration and intending to join a class action, and is responsible for customer IAM at a fintech, I politely disagree. Poor IAM and AAA decisions are a choice, and there must be consequences for resulting harm.
Lol, enjoy your $20 because someone reused their password.
I don't care about the money, let the lawyers and regulators extract. That is the incentive mechanism.
Unfortunately the majority of people aren't very tech literate. We have to remember HN is far from average. The company I work for forces MFA and I think if you have sensitive data like this, yes, you should force MFA. Truth be told, it's not going to enter the public lexicon until some big players start forcing adoption. Rule of thumb: if my grandma wouldn't know to do it, I shouldn't expect my users to do it. If you expect your users to use bad practices, then you're not doing your job well. Idk if we should say it's somebody's fault when that somebody is a non-expert and is making a reasonable choice.