How are you able to recommend content to a user without having previously asked for consent?
Either you have no data and so no information to tune your recommendations or you have data in which case you needed to request for consent
Either you have no data and so no information to tune your recommendations or you have data in which case you needed to request for consent
IANAL, but worked through implementations that can work without banner consent.
I don't want to imply that it is easy or anything. It's pretty annoying, especially as the purpose of that data needs to be tightly tracked. But it is totally doable.