Yeah. In America it's pretty clear that they're using the high battery cost to say "all EVs are expensive so they start at 50k and only go up" so they can crank their profit margins.

Batteries are unavoidably expensive, but the only market they've been targeting are the wealthy, so they're largely burning through the enthusiasts and people on the border. Of course that market slows down, you've gotta open up the rest of the market to keep it accelerating. Maybe make something other than F-150-alikes.