Econ 101: Content is now (has been for a while) non-rival - we can make identical copies, A's use of A's copy does not deny B use of their copy.
Content is also non-excludable - excluding access, there's no other description is what (some) publishers are trying to do.
* And it played out for music just fine, after a while. The RIAA fought tooth and nail. I don't think Elsivier et al can fight harder than they did. Perhaps they'll try dirtier.
Music is the harbinger of academic and book publishing. The faster this is realised, and they're really really show, the better off society will be. Do a spotify for books and papers, whatever. That much of the academic world lives in Zotero (or JabRef), LaTeX, (perhaps, I do) Zettlr and a motley crew of other grass-roots open source projects created for necessity, old-skool subscriptions and terrible terrible terrible library search engines suggests a field ripe for some picking. If content makes it onto a screen, it makes it into the wild.