Right, I think people are misunderstanding a key point here, which is that SpaceX, Blue Origin, etc would really like to see rockets be an alternative to airplanes, in which case we are talking about a dramatically increased number of launches.
Why? Rockets are intrinsically less efficient and less safe than airplanes. Why would they try to compete for use cases where they are at such a disadvantage, and where they have to-date shown no interest in competing with fixed-wing aircraft?
The closest those companies have done to showing interest in pitching rockets against aircraft is Elon Musk saying that his company will offer ultra-high-speed flights via rocket, which is more like a Concorde-killer 25 years after the Concorde got killed by its own costs.