There are many people who prioritize flashy trends and low effort accomplishments. I find that exceedingly boring irrespective of how much energy and excitement they might display for their trivial interest. Perhaps that makes me a covert narcissist as suggested by the article, but I would rather go do my own thing than attempt to impress people with all my wonderful knowledge I already know they don’t want to hear. I have also noticed those boring people seem equally bored, disgusted, or hostile to things outside their focused area of attention.