It's what I believe recruiting should be. Potential applicants upload their bio and skills, say what they're interested in (in terms of salary range, WFH vs WFO, etc). Potential recruiters list jobs, with somewhat decent transparency (at least for the UK, where salary is rarely listed). Then one party or the other initiates a conversation.

The best applications I've been through all started via cord, and the interactions all felt genuine and were all with internal recruiters rather than agencies.