- send plausible phishing messages personalized to you (from data leaks, brokers) goes from expensive to cheap and automatable
- evade content based filtering such as spam filters to flood people with more crap
- generate so much plausible but regurgitated crap content for ranking systems (search, product reviews, friend requests)
- etc, etc
These things are already before LLMs one of the biggest problems across the board online. I would expect LLMs in particular to disrupt that power balance significantly in favor of the spammers and scammers. Is the implicit lack of attention to this issue that it’s not that bad? Won’t get worse? Or are we just supposed to learn how to swim in a sea of crap?