https://www.cnbc.com/amp/2024/01/08/apple-iphone-sales-in-ch...
https://www.cnbc.com/amp/2024/01/08/apple-iphone-sales-in-ch...
China sales dropping is not surprising. There is a very strong tendency of the Chinese market being increasingly dominated by local players, such as in EVs. China has tech giants too, nowadays, and they're trying to get their share.
Their supply chains and customers will evaporate? Or you mean they can't access the market for cash at valuations that make sense?
Depending how they operate, only one of those is existential. Any number of firms that the markets soured on simply bought themselves back private and carried on existing.
https://www.forbes.com/sites/forbeslacouncil/2018/03/23/in-b...
It's the "can't exist without" satisfying the MBAs that seems off. To the Amazon example, where they persistently show zero profit, that took Bezos convincing your MBAs that was fine. The option of telling the "counting things my textbook told me to count" people to ignore their textbooks is an option more CEOs could use, but don't.
I just reject the notion a firm needs market approval in order to exist.