I kind of agree with you, but to play devil's advocate, AirPods basically reset the baseline perspective around bluetooth headsets. Before AirPods, bluetooth headsets were definitely not cool, and mostly just utilitarian. I mostly associated them with either business-y people in suits, or people exercising like running.

I think if there is a company that could really kick of mainstream VR/AR headset adoption, Apple probably has the best brand to do it.

That being said I have a Quest 2 with a couple years of accumulated dust in a closet, so who knows.