In the presentation they say they're looking for "Computer Science Engineers" make me think this is a bunch of aggravated designers. On the other hand, there is code on GitHub. But it's C++, which makes it feel like this is a bunch of aggravated developers who can't stand having to do HTML or CSS and want to do "real engineering" (usually defined as non-webapps). This seems to pop up every other month. All the while people keep making awesome web sites, applications and libraries with the stack we have today.
A small group of people is usually all it takes to change something, on the other hand, I don't think is change people want or need.
That said, I wish them all the best.