I feel heard (although they wrote this years before I started getting annoyed by the word). The frequency at which I see people writing about "consuming content" is astonishing.
I think what’s perverse about it is that it implies some amorphous thing that you just passively take in to kill time, waste life, distract yourself from x. Like a bland wet fast food hamburger.
I can understand it. Sometimes that’s all you can handle. But being so blasé about eating it / giddy about producing it and getting money from it makes me physically cringe.