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IIRC, they pushed pretty hard on the idea that the thumbs up/down system was objectively better.

I was never convinced. Partly because I wanted to see the actual number of stars when choosing a video, and partly because their motives at the time were highly suspect (one of their own produced videos was getting bombed with 1-star reviews, IIRC).

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The proof was(n't) in the pudding. Movielens has given me superb recommendations and led me to watch content that became some of my all-time favorite content. Netflix has never offered a useful recommendation at all.

It would actually be slightly useful, if you could actually see the thumbs up/down ratio, but they pulled a Youtube.

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