Because blockchain, bitcoin and cryptography! You just don't lose money with bitcoin. It's mathematically impossible. Even if you lose money with bitcoin - it's good for bitcoin. It's free currency. Democracy. Bank the unbanked.
I agree this is philosophically unaligned with the ethos of Bitcoin. But it's still fascinating to watch isn't it? SEC Approves an ETF of a digital currency created by an anonymous open source developer(s). When has something like that happened before in software?