According to this guy you should just plow through and and just start recruiting females. It's that easy!
How many of these people have donated money to women in computing groups on college campuses? How many have mentored high school girls? How many have taught elementary school girls how to program? Did they send recruiters to and women in computing conferences?
Not really. How often does telling someone they're wrong change their mind?
I think we've seen n+1 examples of that, some right here on HN. The airbnb saga was a shaming so vociferous that it made them change parts of their business plan. Ditto on just about any torch that reddit or consumerism (hell even /b/ or Anonymous) takes up. Sure, there's more than just shaming when Anonymous does the various things they do, but I think that publicly pointing out wrongdoings is like shining a light on it. The cockroaches will scatter and the mess will be cleaned.
How else are you supposed to change if you don't know what you're doing is wrong?
There's a big difference between saying "it is wrong to do X" and saying "YOU are wrong because YOU'RE doing X." This article is doing the first one, isn't it?