https://twitter.com/jobs/positions?jvi=ooE7VfwO,Job
If that's not appealing to the frat boy crowd then I don't know what is.
Not to mention the fact that a lot of people don't actually drink ( I know hard to believe! ), or have a life that doesn't involve drinking all the time. As someone who's been there and got the T-shirt I get jaded when I see things like this. A lot of the best coders are past the 'frat boy' stage and prefer a mature working environment when they see things like this it sends alarm bells ringing.