Microsoft has been innovating way more than Apple, which is always going for the low hanging fruit of taking tested and consolidated tech from others and rebranding it as its own.
What has Microsoft been innovating recently?
>taking tested and consolidated tech from others and rebranding it as its own.
Didn't Microsoft just recently build out a whole public cloud infrastructure by copying AWS and "rebranding it as its own"?
That's not innovating, that's direct competition, red in tooth and claw - something MS relishes.