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My understanding is that the question mark is part of the alias name.

Oh that makes sense. I never am completely sure how to deal with the interaction of quote marks at the intersection of code and English

Yup: that's why I put in quotes... I'm literally using "h?" as a Bash alias, as GP said.

It may be a bit weird to use a question mark as part of a Bash alias that said: sorry for the confusion!

For what it's worth, I like to use backticks in these situations (e.g. `h?`). I think it reduces ambiguity a bit.

I do this too although it can add ambiguity when writing about the shell!