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If you're a heavy bandwidth user it's worth looking at Leaseweb, PhoenixNAP, Hetzner, OVH, and others who have ridiculously cheaper bandwidth pricing.

I remember a bizarre situation where the AWS sales guys wouldn't budge on bandwidth pricing even though the company wouldn't be viable at the standard prices.

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That’s very unusual, I think. Transfer cost seem to be something most people can negotiate.

I hadn't really thought about it much, but googling it looks like there's a discount programme for a committed spend of around $1M/year. For a small company, that's a lot of money, and it was an unusually large amount of bandwidth for the size of company. I suppose it makes sense now I know they're interested in companies spending that sort of money.

The trick is to use CloudFront if possible, even if not caching, just passing through requests.

Standard discounts start at 10 TB, which is not that much.

If not using HTTP, then it's a no starter.

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