There are some Ads I'm keen to watch: I just clicked on an ad for Netflix telling me about a new movie that came out. I probably shouldn’t watch movies in the middle of the day, but that was relevant, well targeted, and will lead to measurable gain for Netflix (assuming they have the data stack to tell them that an extra view from an existing user is good).

I like seeing ads for conferences (assuming my boss will grant me the budget to go and not assume I’m supporting human trafficking). And, as I mentioned, I’m comparing vendors, so seeing ads for competitors of what I’m searching now would be great (relevant ones comparing their offers, not funneling to pointless sales calls with people who couldn’t get out of Vim if they ever figure out how to start a computer).