E.g., would you know exactly the price range to pay for a tool set which lets you do general repairs around the house? Should it be ₹100? ₹500? How will a search engine know for sure that you’re an aware customer who knows their price ranges versus a newbie exploring the space? Even google claims to have millions of results per query meaning they, for all their talk about organising the world’s information, don’t know what exactly you want.