Isn’t that how competition works? Ideally, no company becomes so large that they don’t feel the pressure to remain competitive. Of course there’s countless examples of big players stagnating and becoming rent collectors with a captive market. But, I see that as all the more reason to have competition.

I think it’s rather optimistic to believe the Epic Games Store going to overtake Steam. If that’s the criteria for raising their cut, I wouldn’t expect it to happen anytime soon. Outside of annoying exclusive distribution rights on some games, having another store has given game developers another way to sell and players a way to purchase games cheaper. With that said, I’d guess their real gambit is to create enough pressure to drive the standard 30% down.

Maybe 30% made sense at one point. Maybe it does now. It strikes me that there have been efficiencies that haven’t been passed along to the consumer. Having a competitive market would let us find out.