This is exactly what I mean. Why would I ignore the potential environmental impact so easily? What you just wrote reads to me as "Don't bother actually trying to figure out what impact your choice has, just choose on other factors and therefore still feel good about yourself".

Now, in this case, I know the amount of water used in the production of cotton is huge. Just look at the Aral sea (or rather what is left of it).

In the article it says this

> Farmed sheep don’t live as long as they naturally would and experience varying degrees of exploitation in their lifetime.

Okay, fair enough. Now suppose I source my wool from sheep that are kept well, but have shorter lifespans. If I'd then switch to cotton, I'd contribute to entire ecosystems being impacted due to water usage.

So what is the morally correct choice? Is there one? Can we as consumers even actually make an educated call here? I really do hope the answer to the latter is yes, but certainly isn't straightforward to me.