This is a myth invented by some food delivery startups. As mentioned in sibling comments, this produce is often used in alternative streams. https://www.vox.com/the-goods/2019/2/26/18240399/food-waste-...
In the same way that a sudden interest in therapy for dogs would prove that dogs were suffering from a mental health crisis. Yeah, you want to sell produce at a premium so that somewhat well-off people can feel like they are making a difference? Sounds good to me, yup yup. I mean the vagaries and arbitrariness of upper/upper-middle class social signaling is a trope in itself.