However what's actually happening is that demand is going up, but at a rate slower than before. Imagine that in 2022 demand increased by 60% YoY but in 2023 demand only increased by 40% YoY (these are approximate figures). You are measuring the second derivative which is decreasing from a big positive value to a smaller positive value, which is not usually described by the word "slow". Intuitively "slow" means the second derivative has become negative.