? I guess you haven’t been around Paris in the last couple of years. Nike’s dominate street shoes - Jordan’s, AF1s, and Dunks.

As a teenager in Germany in the early 2000s we were really, really into Air Jordans. I'm and old geezer now and couldn't care less about contemporary sneaker culture, so I can't speak to today.

They are (were?) big on trading sites like https://stockx.com/ where they sell (sold?) for multiple times the original price. At least in Germany.

I don't know the numbers bu there is a joke in the US of a few other cultures being obsessed by Jordan brand.

It's not a huge deal for most people in the US but it is pretty normal to have it on a T-Shirt or something you buy.

I grew up in Dubai back in the 80-90s and all the rich, cool kids wore the latest Jordans :)

Sneakerhead culture is big in the UK, Australia and New Zealand as well.

Air Jordans and Nikes in general were popular in Western Europe during the 80s/90s. I had a Nike Air myself. I can't speak about later periods.

They're just as big in Europe. Especially with the tiktok generation.

Although the Airforce ones might be more popular overall, but Jordans are definitely a second.

I live in London and often notice people wearing Air Jordans. They are quite popular and there's a grey market for limited editions.

They are big everywhere even South America although 90% of them are fakes

Europeans can't afford them.